1. Information We Collect

• Contact information: Name, email address, phone number, and mailing address submitted through our website contact form, booking inquiries, or email correspondence.

• Health intake information: General wellness information you choose to provide when scheduling a service or completing our intake process. This information is handled in accordance with applicable federal and state health privacy requirements.

• Usage data: Pages visited, time spent on the site, browser type, and IP address, collected automatically through standard website analytics tools.

• Communications: Records of emails or messages sent to us through the site or directly to our contact addresses.

2. How We Use Your Information

• Respond to inquiries and schedule service appointments.

• Communicate with you about your services, including appointment confirmations and follow-up.

• Send wellness updates or promotional content where you have opted in.

• Comply with applicable legal and regulatory obligations.

• Improve the functionality and content of our website.

We do not use your information for automated decision-making or profiling.

3. HIPAA Notice

To the extent WellCo collects and maintains protected health information (PHI) in connection with clinical services, WellCo is committed to compliance with the applicable requirements of the Health Insurance Portability and Accountability Act (HIPAA) and its implementing regulations. Health information collected in connection with clinical services is governed by our Notice of Privacy Practices (NPP), provided separately at the time of service. This website Privacy Policy governs non-clinical data collected through this site only.

4. Sharing of Information

We do not sell, rent, or trade your personal information. We may share information only in the following limited circumstances:

• With licensed healthcare professionals involved in your care, as required to deliver the services you have requested.

• With third-party service providers who assist with website hosting, email delivery, or scheduling, under Business Associate Agreements as required by HIPAA and applicable confidentiality obligations.

• As required by applicable law, legal process, or government authority.

• With your explicit written consent.

5. Email Marketing and Opt-Out Rights

If you have provided your email address in connection with a service inquiry or opted in to receive communications from us, you may receive periodic wellness updates or promotional messages from WellCo. You may opt out at any time by clicking the unsubscribe link in any marketing email or by sending a written request to concierge@wearewellco.com. Opting out will not affect transactional emails related to scheduled services.

6. Cookies and Analytics

This website may use cookies or similar tracking technologies to understand how visitors interact with our content. You may adjust your browser settings to disable cookies; however, certain site features may not function as intended. We do not use cookies to collect personal health information. (Note: Insert specific analytics platform names, e.g., Squarespace Analytics, prior to publishing).

7. Data Retention

WellCo retains personal contact information for as long as necessary to fulfill the purposes outlined in this policy or as required by applicable law. Health and medical records collected in connection with clinical services are retained in accordance with Florida Statute Section 456.057, which requires retention of patient records for a minimum of five years from the date of service, or in the case of a minor, until the patient reaches the age of majority plus four years.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the information we collect. No method of electronic transmission or storage is completely secure. If you believe your information has been compromised, please contact us immediately at concierge@wearewellco.com.

9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has submitted information through this site, please contact us and we will promptly delete it.

10. Florida Law

This Privacy Policy is governed by the laws of the State of Florida. To the extent applicable, WellCo complies with the Florida Information Protection Act (FIPA), Fla. Stat. Section 501.171, which requires reasonable measures to protect personal information and mandates notification of affected individuals in the event of a security breach involving personal information.

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. We will provide reasonable notice of material changes by posting a revised policy on this page with an updated effective date. Continued use of the website following such notice constitutes acceptance of the revised policy.

12. Contact Us

WellCo Wellness Concierge LLC | 415 E. Michigan Street, Orlando, FL 32806 | concierge@wearewellco.com